EMEA Growth Marketing Manager (PLG)

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient, fair, and transparent, but automation never makes the final call. Every hiring decision is made by real Twilions, ensuring a human touch at every step.

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See yourself at Twilio

Join the team as Twilio’s next EMEA Growth Marketing Manager.

About the job

This role is responsible for driving measurable revenue impact in EMEA through data driven lifecycle and engagement programs. You will partner with Marketing, Product, Operations, and Analytics to design, launch, and optimize campaigns across email, SMS, in-product surfaces, and other channels. The position uses customer insights and behavioral signals to shape lifecycle strategies, improve activation and adoption, and run experiments that raise overall customer value. The goal is to create a cohesive experience that moves customers through key moments, strengthens product usage, and accelerates growth for Twilio.

Responsibilities

• Lead and optimize lifecycle and engagement programs that drive measurable growth across Twilio’s product portfolio.

• Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in product experiences.

• Identify and activate key lifecycle moments to improve activation, deepen adoption, and surface the right pro...