Senior Field Marketing Manager - EMEA Virtual Events
Twilio
Job Description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Virtual Events Marketing Manager.
About the job
This position is needed to plan, promote, and execute online events like webinars and virtual conferences. You will manage event platforms, drive attendee engagement, and collaborate with sales and content teams to align messaging. Your goals include lead generation, increased brand visibility, and other event performance metrics including attendance, engagement, and conversion.
Responsibilities
In this role, you’ll:
Develop virtual programmes - Create customised programmes for target accounts
• Develop, socialise, and execute the marketing strategy and plans for virtual events in line with marketing and sales priorities, as well as corporate initiatives.
• With a focus on ROI within target account sets; plan, coordinate, and execute all aspects of relevant activities. These may include (but are not limited to):
• Top of funnel/awareness building tactics Eg Thought Leadership events
• Mid-funnel building tactics Eg Twilio Talks
• Product awareness events Eg Webinars and LI lives
• Delivering EMEA specific versions of programmes from other regions where relevant
• Manage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as r...
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Virtual Events Marketing Manager.
About the job
This position is needed to plan, promote, and execute online events like webinars and virtual conferences. You will manage event platforms, drive attendee engagement, and collaborate with sales and content teams to align messaging. Your goals include lead generation, increased brand visibility, and other event performance metrics including attendance, engagement, and conversion.
Responsibilities
In this role, you’ll:
Develop virtual programmes - Create customised programmes for target accounts
• Develop, socialise, and execute the marketing strategy and plans for virtual events in line with marketing and sales priorities, as well as corporate initiatives.
• With a focus on ROI within target account sets; plan, coordinate, and execute all aspects of relevant activities. These may include (but are not limited to):
• Top of funnel/awareness building tactics Eg Thought Leadership events
• Mid-funnel building tactics Eg Twilio Talks
• Product awareness events Eg Webinars and LI lives
• Delivering EMEA specific versions of programmes from other regions where relevant
• Manage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as r...
Skills & Technologies
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